Brand: iMBrace Limited
Duration: Seven months | May - November 2023
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iMBrace is a B2B/B2B2C SaaS product focusing on building Business OS with Customer 360 to serve internal business units and external customers. As the solo in-house product designer, I drove the project from discovery, conceptualization, prototype, QA (design and flows), and final launch. During the process, I also contributed as a product manager to creating product features and breaking down requirements, working with other business shareholders and engineering teams. In the end, we launched a redesign of the previous "Contacts" page with new features that expanded the user journey in the product and boosted in-product user engagement.
